CLIENT
YEAR
MLTech d.o.o.
2026
CEOs scroll too.
For MLTech, we run B2B advertising on Meta and Google: we identified the right channels and built campaigns tailored to the client and its target audience. We also manage organic posts on LinkedIn, Facebook and Instagram, so the brand keeps winning over decision-makers even after the ad has done its job.
CLIENT
MLTech d.o.o.
INDUSTRY
Industrial equipment sales
SERVICES
B2B advertising (Meta, Google)
Channel strategy
Creative
Organic posts (LinkedIn, Facebook, Instagram)
B2B marketing comes with a unique challenge: the buyer isn’t a company, it’s a person inside one. A decision-maker who compares vendors on Google during the day and scrolls the same feeds as everyone else at night. B2B purchasing decisions take weeks or months to mature and involve several people: if you only show up once the buyer is actively searching, you’re already too late.
MLTech needed a system that does both: captures active demand and keeps the brand top of mind for decision-makers throughout the entire buying cycle. Our job was to find the right channels, connect them into one whole and tailor the campaigns precisely to their target audience, not the general public.
Strategy and target audience.
First, we pinned down exactly who we were talking to: industries, job roles and the questions decision-makers ask before they buy. From that, we built messaging for every stage of the decision, from first touch to inquiry. Without this, a B2B campaign becomes advertising to everyone, which means no one.
Channel selection.
We tested where the target audience actually responds and split the roles: Google captures active demand the moment a decision-maker searches for a solution, while Meta builds the brand and keeps it top of mind between buying cycles. Each channel has its own job and its own measure of success; budget shifts to wherever the results are.
Custom campaigns.
We built the creative and campaigns around the client and its target audience: messaging that speaks the industry’s language and answers buyers’ real questions, not advertising clichés. We run and optimize the campaigns continuously: what works, we scale; what doesn’t, we stop.
Organic presence.
For MLTech, we also manage organic posts on LinkedIn, Facebook and Instagram. In B2B, this is the silent deal closer: a decision-maker reached by an ad almost always checks the company’s profile before reaching out. A polished, active presence confirms there’s a serious partner behind the ad and turns a click into trust.
Measurement and reporting.
We track every campaign all the way to the inquiry: how many come in, from where and at what cost. In regular reports, the client sees what really matters: what marketing cost and what it delivered.
Today, MLTech has B2B marketing that works as a system: Google captures demand, Meta builds awareness and organic posts build trust, all under one roof with one goal. The partnership continues, and the campaigns improve month after month because they’re driven by data, not gut feeling.
Are your customers
businesses too?
Tell us who you want to reach. On an intro call, we’ll map out the path together, no strings attached.
