CLIENT
YEAR
RAAC avtomobili d.o.o.
2026
An opening that brought
the whole region to the showroom.
For RAAC avtomobili, we handled the entire event organization and advertising for the opening of the new Jaecoo and Omoda showroom in Murska Sobota: from strategy and campaign to a program that ran from morning coffee to an evening DJ set.
CLIENT
RAAC avtomobili d.o.o.
PROJECT
Jaecoo and Omoda showroom opening,
Avto center Sobota
SERVICES
Event management
Digital and offline marketing
Production
PR
Jaecoo and Omoda are brands the Slovenian market is only just getting to know. When RAAC avtomobili was opening the most modern showroom for these brands in Slovenia, in Murska Sobota, the opening couldn’t be a ribbon cutting for a closed circle. It needed a day that builds trust in the new brands and introduces the showroom to the whole region: from families to local business owners.
Our job was end-to-end delivery: event strategy and program, a pre-opening marketing campaign, execution on the day, and production and communication after the event. One partner, one story, one result.
Strategy and program.
We designed a day for all generations: a morning welcome with coffee, tea and croissants, a kids’ play area, test drives, lunch with local business owners and partners, a panel discussion with automotive experts, the official ribbon cutting, a stand-up show by David Gorinšek and Tin Vodopivec, a prize draw and an evening get-together with a DJ. A professional host kept the whole day on track.
Pre-event campaign.
For the showroom to fill up, the region first has to hear about the event. We built an integrated campaign: Meta and Google advertising, an event landing page, email marketing, and offline support with radio and billboards. Digital targeted with precision, while radio and billboards made sure the opening became the talk of the entire Pomurje region.
Giveaway.
We designed a mechanic that collected entries ahead of the event and kept visitors around until the evening draw: the winner got an Omoda 5 SHS for the weekend plus a weekend spa package.
Test drives for a good cause.
For every test drive in a Jaecoo or Omoda, RAAC avtomobili donated €5. A test drive was no longer a sales step but an act of charity: 200 test drives raised €1,000 for the Viljem Julijan Society for little Teo.
Photo & video production.
We documented the entire day in photo and video. The result was a promo video and reel content the showroom keeps using long after its doors first opened.
Post-event buzz.
After the opening, we took care of digital publications on owned channels and in the media. The event was covered by Siol.net, RTV Slovenija and other outlets.
The showroom was packed from 9 a.m. until evening. 200 test drives, €1,000 for a good cause, national media coverage, and a region that now knows the new brand’s name and address: Kroška ulica 58. The opening wasn’t a launch expense; it was the new showroom’s first and most powerful campaign.
Planning an opening or event the whole region needs to hear about?
Tell us where you are today and where you want to go. On an intro call, we map out the path together, no strings attached.
