CLIENT
YEAR
RAAC avtomobili d.o.o.
2026
Two dealerships. One brand.
The center of modern mobility.
For RAAC avtomobili, we delivered a complete rebrand: we turned the Avto center Sobota and Avto center Radlje dealerships into the umbrella brand RAAC avtomobili, with a new logo, visual identity, the slogan “The center of modern mobility” and unified social media.
CLIENT
RAAC avtomobili d.o.o.
BRAND
RAAC avtomobili
(business units AC Sobota and AC Radlje)
SERVICES
Brand architecture
Rebranding
Logos
Slogan
Visual identity
Social media consolidation
The story began in Radlje: the company first opened the Avto center Radlje dealership, then continued to grow with Avto center Sobota. Two names, two logos, two Facebook and two Instagram profiles: each dealership was building its own story. As long as each dealership was its own world, that worked; but as the company grew, every campaign, every post and every euro was building only half of the business.
Throughout our collaboration, we advised the client to take the step growing companies most often put off: uniting under one umbrella name. The dealerships are no longer just places that sell vehicles: they keep adding new car brands, and they run their own service center and car wash in Murska Sobota. The company needed a brand that carries all of this and leaves room for whatever comes next.
Brand architecture.
First, we brought order: RAAC avtomobili as the umbrella brand, with AC Sobota and AC Radlje as business units beneath it. Why it matters: every ad, every post and every referral now builds one name, not two halves. Trust flows into a single account, and new dealerships or services can be added under the umbrella brand without starting from scratch.
Umbrella logo and business unit logos.
We designed the RAAC avtomobili logo and derived logos for both business units from it, using the short forms AC Sobota and AC Radlje. The short forms preserve the local recognition the dealerships had already earned: customers in Radlje and Murska Sobota still recognize “their” dealership, but each now appears as part of a bigger whole. That makes the transition gradual and natural for customers, not overnight.
Slogan.
“The center of modern mobility” says more than “car sales,” and that was exactly the point. Today RAAC sells multiple car brands and services and washes vehicles; tomorrow it can offer anything related to mobility. The slogan gives the brand room to grow instead of locking it into a single line of business.
Visual identity.
We tied all the elements together into a visual identity with usage guidelines: colors, typography, and applications from business cards and documents to ads, dealerships and workwear. Wherever customers encounter RAAC, in Radlje, in Murska Sobota or online, they meet the same brand.
Social media consolidation.
We merged two Facebook and two Instagram profiles into one: RAAC avtomobili. Why it matters: one larger audience instead of two small ones, one content plan instead of duplicated work, one faster-growing profile instead of scattered ad budgets. Every post now reaches all of the company’s followers, and algorithms reward active profiles with greater reach.
Today, RAAC avtomobili presents itself as one: one brand, one voice, one look, with business units that keep their local character. The new brand also passed its first big test right away: under it, we organized the opening of the most modern Jaecoo and Omoda showroom in Murska Sobota, which brought the whole region through its doors. The brand is ready for whatever comes next: new car brands, new services, new growth.
Has your company outgrown its name too?
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