CLIENT
YEAR
Ventil Bar (Tapro d.o.o.)
2026
Every town needs a vent.
For Ventil Bar, we created a visual identity: logo, icon, typography and slogan, giving the bar a character guests recognize at first glance.
CLIENT
Tapro d.o.o.
PROJECT
Ventil Bar
SERVICES
Visual identity
- Logo
- Icon
- Slogan
- Color system
- Typography
Ventil Bar operates under the umbrella of Tapro d.o.o., and that was exactly the challenge. The bar’s new brand needed a character entirely its own, while coexisting harmoniously with the Tapro brand in a shared space. A bar that borrows the company’s look remains “the company bar”; a bar with its own identity becomes a place guests come back to for its own sake.
The client came to us with an initial design direction they were fond of. Instead of shelving it and starting from scratch, we took it seriously. Our job was to take a good idea all the way: to a brand that works on every background, at every size and on every material.
Logo.
We reviewed the existing proposal, identified what needed refining, and refined the symbol and the wordmark. The name Ventil (Slovenian for “valve”) tells a story on its own: a valve is where pressure finds its way out. That is exactly what a bar is: the place where you let off steam after a long day. This idea guided the entire identity.
Icon.
From the logo we derived a standalone icon, a mark that works even without the name spelled out: on a coaster, as a social media profile picture or as a stamp on the receipt.
Tagline
We refined the typography of the tagline “Spustimo pritisk” (“Let off steam”) and placed it in the logo lockup so that it complements the brand when there is room for it and isn’t missed when there isn’t.
Color system.
We chose the colors with a clear goal: Ventil Bar has to look like itself at first glance. The selected palette visually sets the brand apart from Tapro’s identity, while both brands comfortably coexist under the same roof.
Typography.
We defined the primary typeface for all materials, from the menu to the neon sign, so the brand speaks with the same voice across every medium.
The brand is now ready to grow: every new piece – a menu, a poster, a T-shirt or a post – will look like it belongs to Ventil from day one.
Does your brand need a character of its own?
Tell us where you are today and where you want to go. On an intro call, we map out the path together, no strings attached.
